These are the 10 Brands Americans Feel Most Intimately Connected to in 2021

According to MBLM’s recent research, the main brands that individuals in the United States feel most personally attached to are Apple, Amazon, and Disney.

The data for the report came from a poll of 3,000 US consumers performed in the summer of 2021. The researchers polled people to determine the strength of their emotional links with 100 well-known companies. The Brand Intimacy Quotient was then allocated to each brand on a scale of one to one hundred.

Following Amazon are Disney, Target, YouTube, Toyota, Walmart, Costco, Harley-Davidson, and Google:

Women are most closely associated with Apple and Amazon, while men are most closely associated with YouTube and Samsung.

Brands Americans between the ages of 18 and 34 and 35 and 44 feel the most deeply attached to Apple, while those between the ages of 45 and 64 feel the most intimately connected to Amazon:

Brands with which Americans feel the strongest affinity based on their age

Americans with an annual income of $35,000-$100,000 had the strongest emotional attachment to Apple, whereas those with an annual income of $150,000 or more have the strongest emotional attachment to Costco:

By income level, the brands that Americans feel most attached to: