According to data released by Troy Testlike, , Full Self Driving is used on little over one out of every 10 new Teslas sold worldwide. After a continuing decrease since the 46 percent peak in Q2 2019, the take rate in Q2 2021 was at a historic low of 11.1 percent (on par with Q2 2018). FSD Take Rate through Q2 2021:
Full Self-Driving Capability is a software-based feature on newer Teslas that is currently under development and promises to provide a fully autonomous driving experience (at some point in the future) using mostly cameras.
The differences in take rate are actually quite simple to decipher. Initially, the feature was essentially just a promise of self-driving (with no particular tasks) for “just” $3,000 more than Autopilot/Enhanced Autopilot.
Tesla dropped the $5,000 Enhanced Autopilot and put all of its features to the FSD (which cost $6,000), while the basic Autopilot became a standard feature in Q2 2019. (Autosteer and traffic-aware cruise control).
Since then, the price of FSD has gradually risen to $10,000, and the take rate has dropped to 11%.
A bigger share of less costly cars (Model 3/Model Y rather than Model S/Model Y) and a higher share of car sales in China/Asia and Europe, where FSD is less popular than in the United States, also contribute to the reduction.
The company announced a subscription service for Full Self-Driving (FSD) in July, which might have a significant impact on the take rate. Customers can add FSD after they’ve made their order, but it normally involves a modest price increase.
According to Troy Teslike, over 359,200 FSD transactions were made in total (over 264,700 in North America, over 88,700 in Europe, and only 5,700 in Asia-Pacific), totaling over $2.1 billion at an average price of $6,000 (between $3,000 and $10,000). Not bad — it should be enough to cover the costs of developing an autonomous driving system.
Only time will tell whether Tesla can produce a genuine autonomous driving system, but even then, no one will be allowed to operate it in public without suitable rules in place (approvals of the system and liability in the event of an accident).
Anyway, unofficial data show that FSD’s take rate is falling, implying that buyers aren’t interested, don’t trust it will be fulfilled, or think it’s too pricey (at least at the promise/beta stage).
