Data shows consumer sentiment fading in face of Delta variant

Half of Consumers Expect Reopening Delayed Until 2022 or Later

Concern over COVID-19 jumped in August as the Delta variant spread. Nearly half (46%) of consumers say that they are highly concerned about COVID, up 10 percentage points from July 2021. More than a quarter (26%) rate their concern a 10/10 — a level not seen since March 2021 (25% of consumers).